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What it is: 

On the Master Item screen you have the ability to link items to a Master SKU, allowing for reporting to be reflected for all linked items under the Master SKU

Use Cases:

Businesses that have multiple items that they want to treat as one item (same item with different Item ID's such as every season the same item SKU changes)


How to Set up the Master

Sku

SKU Relationship:

Decide which item will be your Master SKU

Add this SKU (Item ID/UPC) in the Master SKU field on the linked items